The Meaning Behind the Brand
The Name
Where does the name come from – what does it mean?
Rena is a Spanish word, meaning to be reborn or revived.
Solum is the Latin word for the upper layers of the soil, affected by climate and vegetation.
Together, RenaSolum™ means regenerating vitality by using ingredients from the soil.
The Icon
The brand symbol is the first goddess Gaia, or as you may know her – Mother Earth. She symbolizes the origin of all living things – from Mother Earth comes all life – so within all life must lie the energy of the soil.
The brand colour purple expresses nobility, strength, transformation, power, mystery, and gratitude to the earth.
Our vision is to gift people with nature’s protection and the vitality that Mother Earth has kindly provided, while living by our values:
Integrity: what we believe, what we say and what we do are always aligned, responsibly and authentically.
Care: we do care, and this passion drives us to be innovative in providing new and natural products that are healthy for you, your skin, hair and the environment.
Empathy: we understand that your hair and skin problems can impact on your confidence so we are committed to making a positive difference in your life.
RenaSolum – a gift from Mother Earth – the source of life created from her energy just for you !
